The Story Exchange recently did a story on Muslim Women Entrepreneurs who launched their businesses amid the pandemic. The author, Zoya Hasan through her research, found that during Ramadan and Eid, Muslim Women Entrepreneurs are offering Faith and Fashion.
During a global pandemic, businesses both new and established were preparing for dismal sales and muted celebrations. But as it turns out, Muslims across the globe are still gearing up for traditional festivities for Eid, which will be celebrated this Thursday May 13, 2021 based on the lunar calendar followed by Muslims.
And while Muslim-owned businesses are scattered throughout the West, most revolve around pharmaceuticals or food. Those that offer modern lifestyle items are few — a 2012 study showed only 1% of Muslim-owned businesses in the U.S. sold clothing or jewelry.
In honor of this year’s holiday, Author Zoya Hasan of Story Exchange decided to feature three fashion, accessory and decor brands that have embraced Muslim identity and are filling a need in the U.S. and Canadian markets.
I am thrilled and honored that NASIMI DESIGNS was included in this story through Decorating Your Home and Life with Islamic calligraphy.
Alhamdullilah, “A lot of female Muslims are taking the reins,” Qualle added. “We demand to have more [modest] fashion available. We demand to have more Islamic products.”
The story does not end here. It is the beginning of a paradigm shift and is just one of many stories that are yet to be discovered.
To see the full story, click here
In Love & Gratitude,